About Us - Bra Fitting Experts
We 💜 your boobs!
Since 2012, Poinsettia has helped women across the UK, Ireland and beyond find beautiful bras that truly fit. We're an online lingerie retailer with a simple belief: a well-fitting bra shouldn't break the bank.
Your bra fitting experts
Our team brings over 20 years of bra fitting experience. We specialise in D+ cups and fuller busts, and we're here to take the guesswork out of finding your size, so you can look and feel fabulous every day.
Our Bra Style Guide and FAQ cover the essentials, and our blog shares more pearls of bra fitting wisdom.
Lingerie, swimwear and maternity
Shop everyday bras, sports bras, swimwear and maternity and nursing styles, with A to KK cups to suit every shape and size.
Expecting or nursing? Our maternity guide explains when to buy and what to look for.
The brands you love
Freya, Fantasie, Elomi, Panache, Cleo by Panache, Wacoal, Anita, Hotmilk, Cake Maternity, Shock Absorber, Lepel and more.
In our customers' words
"Never buy any other type of bra. A perfect fit for me. Great support."
Maureen M., Verified Buyer
"Fit, shape and uplift is perfect for me."
Rita J., Verified Buyer
"A beautiful bra that looks great on; it provides excellent support and is comfortable."
Mali R., Verified Buyer
We're here to help
Got a fitting question? Email us at sales@poinsettiastyle.co.uk and our bra fitting specialists will reply within 1 working day, Monday to Friday. You can also reach us through our contact page.
Thank you for shopping with Poinsettia, your favourite online lingerie retailer. We 💜 your boobs!