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#HoldACokeWithYourBoobChallenge #EpicFail

A ridiculous craze  has swept social media and one strong young British woman has taken a stand. At 32 years young, Aimee Fletcher was diagnosed with breast cancer 1 year ago and recently received the news that the cancer had metastasized to her bones. Aimee first heard of the #HoldACokeWithYourBoobChallenge while attending the funeral of a close friend who had died of breast cancer and felt compelled to respond.


Aimee told BuzzFeed News  “Breast cancer is not fun and sexy. The treatment is gruelling… It’s not glamorous and why people decide to take photos of the part of the body that breast cancer destroys is beyond me.

#HoldACokeWithYourBoobChallenge was created by Adult star Jemma Jaxx and Danny Frost. The challenge was meant to be a joke, but the duo "went with it" when people believed it was for a breast cancer charity. We think it's an #EpicFail.

You can visit Aimee's blog, The Ultimate C Word, and follow her journey to recovery. We think Aimee is strong and beautiful and send her all of the love in the world while she #kickscancersass!


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