Free delivery on all UK orders | Free International delivery on orders over £75

#HoldACokeWithYourBoobChallenge #EpicFail

by Poinsettia Style June 17, 2015

A ridiculous craze  has swept social media and one strong young British woman has taken a stand. At 32 years young, Aimee Fletcher was diagnosed with breast cancer 1 year ago and recently received the news that the cancer had metastasized to her bones. Aimee first heard of the #HoldACokeWithYourBoobChallenge while attending the funeral of a close friend who had died of breast cancer and felt compelled to respond.


Aimee told BuzzFeed News  “Breast cancer is not fun and sexy. The treatment is gruelling… It’s not glamorous and why people decide to take photos of the part of the body that breast cancer destroys is beyond me.

#HoldACokeWithYourBoobChallenge was created by Adult star Jemma Jaxx and Danny Frost. The challenge was meant to be a joke, but the duo "went with it" when people believed it was for a breast cancer charity. We think it's an #EpicFail.

You can visit Aimee's blog, The Ultimate C Word, and follow her journey to recovery. We think Aimee is strong and beautiful and send her all of the love in the world while she #kickscancersass!


Poinsettia Style
Poinsettia Style


Leave a comment

Comments will be approved before showing up.

Also in The Latest Fashion News from Poinsettia's Style Team

Anita - Who Made My Bra? Ethical Fashion
Anita - Who Made My Bra? Ethical Fashion

by Poinsettia Style October 19, 2021


When you chose the Anita lingerie brand you can shop with confidence knowing that the company places a strong focus on the ethical design and production of it's products.

Continue Reading

Have Yourself a Merry
Have Yourself a Merry "Bralette" Christmas

by Poinsettia Style November 09, 2020

Get ready to celebrate Christmas 2020 in comfort and style. Nothing says comfortable, sassy, sexy festive cheer better than our range of fashion forward bralettes from award winning lingerie manufacturers Champion, Freya, Wacoal and Fantasie Lingerie. 

Continue Reading

Celebrate the Season in Wonderful Wacoal Lingerie
Celebrate the Season in Wonderful Wacoal Lingerie

by Poinsettia Style November 27, 2019

'Tis the season for all things lace and luxury! Our newest brand Wacoal offers some delightful winter lingerie to help you celebrate the Christmas season in classic, luxurious style! 

Continue Reading

Lingerie Hosiery & Bra Sizing International Conversion Chart