Let's talk boobs! π Elomi is all about gorgeous lingerie for fuller figures and fuller busts, and we're a little bit obsessed with it here at Poinsettia. Whether you're brand new to Elomi or you've been a fan for years, this guide will help you find your perfect size, check your fit like a pro and fall in love with a new favourite bra.
Prefer to watch? Here's a quick video to help you find your perfect fit π
Fresh in and fabulous: the Elomi Reja plunge bra in rich, berry-toned Fig.
First things first: Elomi sizing
Good news: Elomi keeps things simple with UK band and cup sizing. Bras come in band sizes 32 to 48 and cup sizes D to KK, with many styles going up to a K cup. And to finish the look, matching briefs come in sizes S to 4XL.
Each style has its own size range, so pop over to the product page to see the sizes for your favourite.
Are you wearing the right size?
Here's a surprising one: Elomi notes that around 80% of women are wearing the wrong bra size. Eek! Our bodies change all the time, so it's worth checking your size every six months. Your boobs will thank you.
Shopping from abroad? Size swaps made easy
Used to European, French, Australian or US sizes? No problem. Here's your handy cheat sheet.
Band sizes
| UK | 32 | 34 | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
|---|---|---|---|---|---|---|---|---|---|
| Europe | 70 | 75 | 80 | 85 | 90 | 95 | 100 | 105 | 110 |
| France | 85 | 90 | 95 | 100 | 105 | 110 | 115 | 120 | 125 |
| USA | 32 | 34 | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
Cup sizes
| UK | D | DD | E | F | FF | G | GG | H | HH | J | JJ | K | KK |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Europe | D | E | F | G | H | I | J | K | L | M | N | O | P |
| USA | D | DD | DDD | G | H | I | J | K | L | M | N | O | P |
Australian and New Zealand cup sizes are the same as UK sizes.
The five-second fit check (well, five steps!)
Pop your new bra on, stand in front of the mirror and run through these five quick checks.
Here's what a good fit looks like (and what it doesn't!) π


1. Centre front
The centre front is where the two cups join. It should sit flat and snug against your breastbone, with no digging in.
2. Underband
Your band does most of the hard work, so it should sit firmly and level all the way round. You should be able to slide two fingers under it, but not pull it more than two inches away from your body.
3. Cups
Your cups should hold you beautifully, with no spilling over the top and no gaping at the sides.
4. Straps
Straps should feel comfy and secure. If you can fit more than two fingers underneath, give them a little tighten.
5. Underwire
The wires should sit comfortably under your bust and lie flat against your chest. No poking allowed!
Quick fit fixes
- Band riding up at the back? Your back size is too big, so try a smaller band.
- Band digging in? Try loosening it, or go up a back size.
- Spilling over the cups? Go up a cup size.
- Loose fabric in the cups, even though your bust is fully enclosed? Go down a cup size.
- Straps digging in or leaving marks? Loosen them.
- Wires sitting away from your chest or digging in at the sides? The cups are too small, so go up a cup size.
Meet the Elomi favourites
Now for the fun part! Here are some of the Elomi styles we adore. Tap any photo to shop it.
Morgan: side support banded bra (full cup)
A banded underwire bra with a three-section cup and a side-support panel for a lovely forward shape. The stretch lace top cup gives you a gorgeous rounded look. A true classic for a reason!
Cate: full cup underwired bra
Your new everyday hero, made for all-day wear, with a three-piece cup and side support panel for forward shape, great uplift and separation. The embroidery has a flattened finish, so it stays discreet under clothes.
Matilda: plunge bra
A low centre front gives you a plunge without push-up, while the three-section cup and side panel add shape, uplift and separation. Bonus: a moveable J-hook lets you wear it as a racer back.
Lucie: stretch plunge bra
A banded underwired plunge with a three-section cup and side support panel. There's no elastic at the neck edge, so it looks beautifully smooth under even your clingiest tops.
Aerith: plunge bra
Built on the much-loved Matilda and Reja plunge bras, with an underband wrapped in soft fold-over elastic for all-day comfort and floral embroidery with a subtle metallic shimmer. Pretty AND comfy? Yes please.
Charley: stretch plunge bra
A banded underwired plunge with a low centre front, a three-section cup and side frame for forward shape, and a moveable J-hook for racer-back wear. Perfect for plunging necklines.
Brianna: padded half cup bra
A three-section light foam liner with vertical seams for uplift, rigid lace over the cup for support and a stretch lace top cup for an easy fit. Hello, cleavage!
Smooth: moulded underwired bra
A seamless moulded cup in ultra-light Aerocool fabric to keep you cool and dry. A wardrobe must-have under T-shirts. The tall back gives a smoothing effect, and narrow set-back straps help stop slipping.
Energise: underwired sports bra
A non-compression sports bra with a three-section cup and side panel for separation, shaping and support. Moisture-wicking microfibre and an optional racer back mean you can work up a sweat in comfort.
Your questions, answered
What sizes does Elomi make?
Elomi comes in band sizes 32β48 and cup sizes DβKK, with briefs in Sβ4XL. Every style has its own size range.
Does Elomi use UK sizing?
Yes. Elomi lingerie uses UK band and cup sizing. If you normally shop in another country's sizes, use the conversion tables above.
Is Elomi swimwear sized the same as the lingerie?
Yes. Elomi swimwear uses UK cup and band sizing and is designed to fit just like the lingerie.
How often should I get measured?
Every six months is a great rule of thumb. Think of it as a little treat for your boobs.
My band rides up. What should I do?
A band that rides up at the back means the back size is too big, so try a smaller back size.
Ready to find your perfect fit?
Now you know your size and your fit checks, it's time for the fun bit: shopping! Browse our full Elomi collection and find your new favourite.
Not sure which style to pick? We're always happy to help, so just get in touch.
Poinsettia: your favourite online lingerie retailer.
We π your boobs!













